I don't just work in consumer goods—I see the world through it. With a career spanning CPG advertising, branding, CPG fintech and lending, and startups, I have developed a unique perspective on the forces shaping our everyday purchases.

But my consumer brands obsession began long before my career. As a kid, I spent more time analyzing cereal boxes than eating the cereal inside. I pondered the stories behind products, who owned who, and how my favorite items ended up on Target shelves. This curiosity evolved into a deep understanding of and passion for the CPG landscape—ultimately shaping my career and unofficial role as the CPG community connector.

Enter Express Checkout, my brainchild and rapidly growing newsletter. It's where my industry insights, trend analysis, and unique observations come to life, turning the everyday act of shopping into an exploration of business, culture, and consumer behavior. Express Checkout isn't just another industry publication—it's a window into the world of consumer goods, curated by someone who lives, breathes, and sleeps CPG.

Every day, I work overtime to bring together founders and industry experts, fostering innovation and collaboration. This community-building extends to Express Checkout, where readers benefit from my vast network and comprehensive industry knowledge.

My ultimate goal? To make Express Checkout the go-to place for anyone curious about how the world of consumer goods really works. Whether you're a seasoned industry pro or just a curious consumer, my insights will forever change the way you see your shopping cart.